LaCroix Facing Class Action Suit for Labeling Sparkling Water as ‘All Natural’

October 10, 2018

LaCroix is facing a new class-action lawsuit filed in an Illinois state court that accuses the brand of falsely advertising its drinks as “all natural.”

The suit filed against National Beverage Corp., which owns LaCroix, claims the drinks contain a number of artificial ingredients like linalool, which is found in cockroach insecticide.

The suit was filed on behalf of a woman who was was led to purchase LaCroix sparkling water because of the claims made on its packaging, advertising and website to be ‘innocent,’ ‘naturally essenced,’ ‘all natural,’ and ‘always 100% natural.”

LaCroix is accused of having ingredients in their water that have been identified by the Food and Drug Administration as synthetic.

National Beverage Corp. has refuted the allegations, saying the lawsuit is “without basis in fact or law regarding the natural composition of its LaCroix sparkling waters.”

“Attention to these charges is an enormous disservice to those who drink and appreciate LaCroix sparkling water,” the company said in a statement. “All essences contained in LaCroix are certified by our suppliers to be 100% natural.”

Class action lawsuits are typically brought by people harmed by the same act of wrongdoing or negligence. When multiple people encounter the same legal problem, meaning that the facts and injuries are quite similar, bringing all those claims together as a class action is more efficient and practical than pursuing legal action for those claims separately.

In class actions, our Florida Class Action Attorneys at Whittel & Melton represent the group of class members and oversee the investigation and litigation of the case. We negotiate settlements, and if necessary, go to trial on behalf of the class as a whole. We have decades of litigation and trial experience in federal and state courts across the country.

For a free consultation to find out how we may be able to assist with your class action, call us today at 866-608-5529 or contact us online.